Hooked - Building Habit Forming Products

This post is a condensed version of Hooked: A Guide to Building Habit-Forming Products. Chapter 1 - The Habit Zone For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. When successful, forming strong user habits can have several business benefits including: higher customer lifetime value (CLTV), greater pricing flexibility, supercharged growth, and a sharper competitive edge. Habits cannot form outside the Habit Zone, where the behavior occurs with enough frequency and perceived utility. [Read More]

Steve Job’s biography surprises and enlightens

“If you are not busy being born you are busy dying” — Bob Dylan Steve Jobs is a tech inspiration. He had failings as a family man, being “too busy to flush toilets” let alone be a loving father to four children, but as a business leader he created revolutionary products with imaginative leaps that were “instinctive, inspirational and at times magical”. They were also profitable: in 2010, Apple took 35% perfect of the operating profit of the PC industry from 7% of the revenue. [Read More]

The Art of Innovation

IDEO’s five step method Understand the market, client and technology Observe difficulties and gaps Visualize how a solution will solve the problem with roll plays, storyboards and prototypes Evaluate and refine with several prototypes Implement with commercialization and marketing Building product experiences Simple things should be simple, complex things should be possible. —Alan Kay Focus on verbs not nouns, and design experiences not products. Take the pain/struggle out of these experiences — one click is cheaper than two. [Read More]
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