Hooked - Building Habit Forming Products

This post is a condensed version of Hooked: A Guide to Building Habit-Forming Products. Chapter 1 - The Habit Zone For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. When successful, forming strong user habits can have several business benefits including: higher customer lifetime value (CLTV), greater pricing flexibility, supercharged growth, and a sharper competitive edge. Habits cannot form outside the Habit Zone, where the behavior occurs with enough frequency and perceived utility. [Read More]

Where does the time go? Charting your daily routine

A question a lot of us mull over is “Where does the time go?” in our daily lives. I wanted to explore if there was an easy way to understand and improve our daily routines. What’s the simplest visualisation? The answer I thought of was a clock. I marked points around the clock with the start and end points of each daily activity. At this point the clock began to resemble a pie chart. [Read More]