I build durable, data-heavy products across web, mobile, infrastructure, and data systems.
I founded Strength Level in 2007 and have led the development of its strength standards, calculators and statistical models. Strength Level now serves between one and two million people each month, and I lead its product development, software engineering, infrastructure, data pipelines, security and operations.
Before that I was Technical Lead at Redgate, leading product delivery and technical direction across SQL Monitor and SQL Prompt.
Strength Level
What it is
Strength Level is a fitness platform built around evolving standards derived from anonymised raw results. It serves around 1-2M users per month across core and related sites.
- Built data pipelines for personalised standards across 287 exercises.
- Designed and maintained the platform across PHP, JavaScript, MySQL, AWS, Terraform, and Ansible.
- Built Android apps including Plate Calculator and the main Strength Level app in Kotlin.
Current focus
Current work includes offline-first app development, API and sync design, app reliability, and ongoing platform speed and maintainability.
Explore
Experience
Strength Level
- Built and scaled the platform to 1-2M users per month.
- Developed evolving strength and fitness standards from anonymised raw results.
- Worked end-to-end across product, engineering, mobile, infrastructure, security, and operations.
Redgate Software
- Led product delivery, technical direction, mentoring, and cross-team collaboration.
- Led major work across SQL Monitor and SQL Prompt.
- Introduced dependency injection into SQL Monitor, enabling later scaling across teams.
- Worked on larger integrations and acquisitions including ReadyRoll and SQL Code Guard.
Earlier
Spiral Software, Tuenti Technologies, Kickstart Digital, and Premier Media Group - software engineering and product delivery across enterprise software, social products, digital campaigns, and CMS/platform work.
Selected projects
Plate Calculator
Android app for fast plate loading with minimal friction during training.
Plate Calculator for AndroidGuitar Charts
Reference tool with quick lookup, simple structure, and calm presentation.
Open Guitar Charts